“User” is a funny term. It springs to mind the obvious definition: people who “use” things. The Oxford dictionary says that users are: persons who use or operate something . So what does that mean – they use things? What kinds of things? Websites, apps and the like? Toys? Heroin?
I want to talk about users in the context of any business. Who is the end user or customer and why should you create for them?
The real question is why do we need to understand our users or the customers? Isn’t it obvious that they should think like us? After all we are creating products for them, they should immediately bow and kiss our feet, no?
This blog will be about the quest to understand the user/customer/”insert whatever handle you want here”and what would delight them. More importantly, how do we develop the skills like empathy and compassion that allow you to get a better understanding of them.
Also, I’ll be thinking out loud here so feel free to let me know where my thoughts are flawed. I think we both can grow if we open a dialogue to each other and see what happens.
A New Source Code 