Anything but boredom, please

A clue to what all people want lies in the first sentence of the story..

“A young boy in a rural village, toiled in the fields under the scorching sun. He longed for an escape, a thrill – anything that would break him out of the crushing grip of routine…”

This is one of the things that all people crave. They want to feel something. Joy. Gratitude. Excitement. Hell, they will want any emotion as long as they don’t have to feel bored. If you can do anything to remove the feeling of boredom, the user will do whatever you say.

This partly explains the rise of the social media apps – Snapchat, Instagram, Facebook. They all take away the feeling of boredom. Yes, they are used to “connect” with loved ones from far away. But is that how it’s really used now?

When you wait for the elevator doors to close, are you checking Instagram to connect with your friends? Or is it to give yourself anything to do while you go up the 10 story building?

People want a thrill. Plain and simple.

And this is big business. How else can you explain Disney and Netflix being currently valued as more than $100 billion? “Netflix and Chill”has become a popular term simply because they remove the feeling of boredom.

Question is: how can you put that wow into their life? What could you do that would positively surprise the customer? Or better yet, what can you do to remove the boredom they feel?