Am I actually good enough?

Hearing the news, he immediately hatches a plan…

And our young hero now has a goal to work towards. This is one of the most powerful drives that exists – the drive to Achieve. We want to work towards achieving our goals, whether they be insignificant ones like taking out the trash, or more grandiose goals like landing on the moon.

Everyone has this drive – to feel important, to do things that will give us status in our tribes. This is why we work soul-crushing jobs at law or consulting firms, in order to gain the status the will make us and our friends/family feel proud. And the flipside of this drive is also true – if you can do anything to not feel like a failure, trust me, you will do it.

It’s important to understand this drive and explain it directly to the users. “If you use this app, you can save 10% on your normal purchase..” or ” Try this shampoo, you get 2x the volume so you can look even better!”

What else can be simpler than that?

Question is: How can you help the user become rich and famous?