What got you here…

“Go where the fish are”

If you’re a fisherman, this is the most obvious thing that you can do. You would never search for fish where there are none.

But if you had the entire ocean to search for fish, where would you go? You’d probably ask your fisherman friends for some help. And they would point you to their tried and true zones. The ones where they are “guaranteed” to find fish.

At first, you catch a ton of fish. You start getting plaudits from other fishermen. “Hey how are catching so many fish? What’s your secret?”

You think that they’ll never find out how you did it. But then one day, you show up in your favorite zone, thinking it’s all yours. And then you see that all of your competitors are there, taking “your” fish.

Now what do you do?

You go search for a new zone.

In the instance when you discover a new zone, you have the rewards all to yourself. There’s an abundance of fish for you to catch and then profit from.

Which means that you need to find the balance fishing in guaranteed areas and searching for new ones. Always. You can’t rely on your safe methods to carry you through until the end.

Maybe you spend 80% of your time doing the tried and true methods. And the remaining 20%, you get wild and search the entire ocean for fish. Because if you’re not pursuing the new, then you’re going to be out of a job. And fast.

Always remember:

What got you here, won’t take you there…