How much do you care?

James Dyson had a dream. He dreamed of creating the best vacuum cleaner possible. He dreamed that one day he would be rich through his creation.

The only problem was that none of his ideas worked.

He created prototype after prototype, yet all of them failed. He kept counting the number of prototypes he made. He eventually reached prototype number 5,000. Yes that’s right… 5,000!! Still he hadn’t created the ideal vacuum. At this point, he was close to 15 years in pursuit of his goal.

And still, nothing.

Finally, prototype number 5,127 was a winner. It brought him the success that he was craving. Today, he is now Sir James Dyson and he’s worth over $4 billion.

Sir James Dyson cared enough about making the world’s best vacuum cleaner that he got the job done. 15 years, all of his savings and 5,127 prototypes later he achieved his success.

Do you care enough to go through the oceans of rejections to get to the other side? Because if you don’t care that much, someone else will. Because there are millions, maybe even billions, who want what you have. It’s a shame that our world is so competitive but that’s the reality.

This is the question you must ask yourself when you’re starting a new venture. And if you don’t care enough, then it’s okay to say so. Don’t kid yourself. Be honest and open. You can always find another area that you care deeply about.

Be grateful for your current position. And always ask yourself:

How much do you care?