If you’re a leader in today’s world, you have a problem. You probably talk about the work you’re doing. And you probably talk about it too much.
And it’s understandable. You probably feel guilty if you’re not sharing what you did with your superiors. You may feel like you’re falling behind in the race to show that you’re achieving. You may even feel that if you don’t self-promote then you’re not truly leading.
Here’s my radical solution: Become like David Blaine.
What?
David Blaine is a master magician. His magic tricks always leave you scratching your head, wondering how he does it. But his number one rule is that he never gives away the secret of his trick. He knows that if the audience understands, then they won’t be surprised. He will lose his reputation.
In his one of his throwaway tricks with Jimmy Fallon, David Blaine swallows and spits out live frogs(!). But for me, the key part of this is that it’s a throwaway trick. This is one of the few, that he allows people to know how he accomplishes the trick.
He spends about 6 months (!) in Africa, learning how to control his stomach muscles. He practices with water. He practices with kerosene. He practices with live animals. All so that he can do it on command and make it look effortless. He’s such a master magician. He leaves you wondering: if he spends 6 months training to swallow frogs, then how much time does he spend on his bigger tricks?
That, my friends, is the essence of containment.
Be like David Blaine. Do the hard work. But keep that knowledge to yourself. Don’t give away the trick.
Instead, let people wonder: “How do you do it?“.